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Marquess Realty

Building a real estate brand that communicates trust, market expertise, and confidence at first glance.

This project focused on creating a digital presence for a real estate agency that operates in a competitive market. The goal was to build a brand and website that feels established, professional, and capable of representing both the agency and its listings with credibility.
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industry
Real Estate
duration
08 weeks
platform
Figma, WordPress
services
Brand Direction, Web Design, Web Development
Project Overview

About Project

This project was designed for a real estate agency looking to strengthen its brand presence and improve how it presents properties, services, and expertise online.
The objective was to create a website that reflects market knowledge, professionalism, and consistency. One that works as both a branding tool and a functional platform for showcasing listings and attracting clients.
The website needed to support growth as the agency expands its portfolio and team.
Brand Guideline
UX Audit
Style Guide
The Challenges

Crafting The Right Strategy

Problem

Many real estate agency websites focus heavily on listings but neglect brand clarity. As a result, agencies struggle to differentiate themselves beyond price and location. Clients often cannot clearly understand what sets one agency apart from another, which weakens trust and reduces engagement.

Solution

We repositioned the website as a brand-first platform. The strategy focused on balancing property presentation with agency identity. Clear messaging, structured layouts, and strong visual hierarchy were used to communicate expertise, reliability, and local market understanding. Listings support the brand, not the other way around.
Client Story

About the Client

This project was created for a real estate agency operating in a competitive market where trust, presentation, and local expertise matter. The goal was to present the agency as established, professional, and capable of representing both clients and properties with confidence.

Who They Serve

The agency works with buyers, sellers, and investors looking for clear guidance and reliable market insight. Clients value structure, responsiveness, and an agency that understands both property value and timing.

Market Approach

Rather than focusing only on listings, the agency leads with expertise and strategy. Properties are presented as part of a broader brand story that reflects professionalism, consistency, and attention to detail.

Brand Mindset

Every interaction is built around credibility and long term relationships. The website needed to reflect this by feeling composed, premium, and dependable across all touchpoints.
Workflow

Design & Development Process

01

Discovery And Strategy
We started by understanding the agency’s market position, target clients, and competitive landscape. This phase focused on defining clear brand messaging, trust signals, and how the website should communicate expertise beyond listings alone.

02

Structure And User Experience
Layouts and site flow were designed to balance brand storytelling with property discovery. Clear hierarchy and intuitive navigation help visitors understand the agency’s value, explore listings easily, and move toward inquiry without friction.

03

Design And Development
The visual system and build were crafted to feel premium, consistent, and dependable. The website was developed to be fast, responsive, and scalable, supporting growing listings, content, and team expansion.

01

Discovery And Strategy
We started by understanding the agency’s market position, target clients, and competitive landscape. This phase focused on defining clear brand messaging, trust signals, and how the website should communicate expertise beyond listings alone.

02

Structure And User Experience
Layouts and site flow were designed to balance brand storytelling with property discovery. Clear hierarchy and intuitive navigation help visitors understand the agency’s value, explore listings easily, and move toward inquiry without friction.

03

Design And Development
The visual system and build were crafted to feel premium, consistent, and dependable. The website was developed to be fast, responsive, and scalable, supporting growing listings, content, and team expansion.
Moodboard

Crafting The Right Strategy

This phase focused on translating the agency’s market position into a cohesive brand system.
The strategy emphasized consistency, clarity, and control. Visual elements were designed to feel solid and dependable, mirroring the agency’s role as a trusted intermediary in high-value transactions.
Typography, spacing, and layout rhythm were carefully balanced to support both brand storytelling and property presentation. The design avoids clutter, allowing listings to breathe while keeping the agency identity present throughout the experience.
Content hierarchy ensures that visitors can quickly understand who the agency serves, what markets it operates in, and why it can be trusted with important decisions.
This strategic foundation allows the brand to scale without losing focus or identity.
Brand Guideline
UX Audit
Style Guide
Image Gallery

Transforming The Experience

The final experience creates a smooth journey for buyers, sellers, and investors.
Visitors can easily explore listings, understand services, and reach out with confidence. Calls to action feel natural and timely, supporting decision-making without pressure.
The experience positions the agency as organized, capable, and client-focused.
Brand Guideline
UX Audit
Style Guide
Design System

Maintaining Consistency

Consistency is essential in real estate branding.
A defined brand system was implemented with clear color usage, typography standards, and layout rules. This ensures the agency’s brand feels unified across all pages, listings, and devices.
Consistency reinforces trust and helps the agency stand out in a crowded market.
Brand Guideline
UX Audit
Style Guide
Clients Feedback

From Client’s Own Words

The process was professional and well-structured from the beginning. The team understood how important brand perception is in real estate and reflected that throughout the project. The final website feels polished, credible, and aligned with how we want clients to experience our agency.
Marquess Realty
Real Estate Agency

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Results

From Client’s Own Words

The new website gave the agency a clear, professional, and trustworthy digital presence. It helps clients feel confident engaging with the brand before exploring listings or making contact.

Stronger Brand Positioning

The agency is now clearly differentiated beyond listings alone.

Improved Client Confidence

Visitors feel reassured before making contact.

Better Property Presentation

Listings are showcased in a clean, organized, and premium way.

A Scalable Digital Platform

The website is built to grow with the agency’s portfolio and team.

Stronger Brand Positioning

The agency is now clearly differentiated beyond listings alone.

Improved Client Confidence

Visitors feel reassured before making contact.

Better Property Presentation

Listings are showcased in a clean, organized, and premium way.

A Scalable Digital Platform

The website is built to grow with the agency’s portfolio and team.
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